Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, c2012Edition: 13th edDescription: xl, 640, 32, 10 p. : col. ill. ; 28 cmISBN: 9780078028885 (acidfree paper); 0078028884 (acidfree paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .P42 2012
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415 .P42 2012 (Browse shelf(Opens below)) c1 Available 0000002210
Total holds: 0

Includes bibliographical references and indexes.

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