A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000Edition: 8th edDescription: xviii, 318 p. : ill. ; 23 cmISBN: 0073661511 (pbk. : alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P44 2000Online resources: Publisher description | Table of contents
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.13 .P44 2000 (Browse shelf(Opens below)) | c1 | Available | 0000014414 |
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| HF5415.13 .P44 1989 Marketing management : knowledge and skills : text, analysis, cases, plans / | HF5415.13 .P44 1995 Marketing management : knowledge and skills / | HF5415.13 .P44 1995 Marketing management : knowledge and skills / | HF5415.13 .P44 2000 A preface to marketing management / | HF5415.13 .P44 2003 A preface to marketing management / | HF5415.13 .QD68 2002 Marketing management : text and cases / | HF5415.13 R15 1993 El duende y otros cuentos / |
Includes bibliographical references and index.
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