Contemporary advertising / William F. Arens.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006Edition: 10th edDescription: xl, 614 [80]p. : col. ill. ; 28 cmISBN: 0072964723 (alk. paper)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .Ar32 2006Online resources: Publisher description | Table of contents only
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5821 .Ar32 2006 (Browse shelf(Opens below)) | Available | 0000014314 |
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| HF5821 .Ar3 2006 Contemporary advertising / | HF5821 .Ar31 1994 Contemporary advertising / | HF5821 .Ar31 1994 Contemporary advertising / | HF5821 .Ar32 2006 Contemporary advertising / | HF 5821 .A3 2021 Contemporary advertising and integrated marketing communication | HF5821 .B66 1992 Contemporary advertising / | HF5821 .Ek2 1988 Advertising and the market process : a modern economic view / |
Includes indexes.
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