Advertising : a framework / W. Ronald Lane, J. Thomas Russell.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001Edition: 1st edDescription: xviii, 378 p. : ill. ; 23 cmISBN: 0130852201 (pbk.)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .L24 2001
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5821 .L24 2001 (Browse shelf(Opens below)) | c1 | Available | 0000014216 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF 5821 .A3 2021 Contemporary advertising and integrated marketing communication | HF5821 .B66 1992 Contemporary advertising / | HF5821 .Ek2 1988 Advertising and the market process : a modern economic view / | HF5821 .L24 2001 Advertising : a framework / | HF5821 .Og9 2000 Advertising/ | HF5821 .O9 1998 Advertising / | HF5823 .Aa4 1987 Advertising management / |
Includes bibliographical references and index.
There are no comments on this title.