The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.
Material type:
TextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2002Description: viii, 230 p. : ill. ; 25 cmISBN: 0750653876Subject(s): Internet marketingDDC classification: 658.84 LOC classification: HF5415.1265 | .M34 2002Online resources: Table of contents | Publisher description
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.1265 .M34 2002 (Browse shelf(Opens below)) | c1 | Available | 0000017360 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5415.1265 .C34 2019 Digital marketing / | HF5415.1265 .C64 1993 The power of the phone : tested techniques to cut cost, save time and boost sales | HF5415.1265 .In8 2001 Internet marketing: building advantage in the networked economy/ | HF5415.1265 .M34 2002 The new marketing : transforming the corporate future / | HF5415.1265 .N42 2000 Loyalty.com : customer relationship management in the new era of Internet marketing / | HF5415.1265 .R25 2000 Electronic marketing : integrating electronic resources into the marketing process / | HF5415.127 .L63 1993 The spider principle : how to tailor your marketing network to suit local needs |
Includes bibliographic references and index.
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