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The principles and practice of marketing /

Frain, John.

The principles and practice of marketing / John Frain. - London : Pitman, 1986. - vii, 514 p. : ill. ; 22 cm.

Cover title: The principles & practice of marketing.

Includes bibliographical references: p. [503]-506.and index

ISBN: 027302583X (pbk.)

LCCN: 87106870

Subjects--Topical Terms:
Marketing.
Marketing--Great Britain.

LC Class. No.: HF5415 / .F85 1986

Dewey Class. No.: 658.8

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