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Customer connections : new strategies for growth /

Wayland, Robert E. 1946-

Customer connections : new strategies for growth / Robert E. Wayland, Paul M. Cole. - Boston, Mass : Harvard Business School Press, c1997. - xi, 265 p. : ill. ; 24 cm.

Includes bibliographical references (p. 253-260) and index.

ISBN: 0875847994 (alk. paper)

LCCN: 97010783

Subjects--Topical Terms:
Customer relations.

LC Class. No.: HF5415.5 / .W36 1997

Dewey Class. No.: 658.8/12

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