Preparing the marketing plan /

Parmerlee, David.

Preparing the marketing plan / David Parmerlee. - New Edition - Lincolnwood, Ill. : NTC Business Books, c2000. - xxiv, 223 p. : ill. ; 28 cm. - AMA marketing toolbox . - American Marketing Association marketing toolbox .

At head of title: American Marketing Association.

0658001345

99052068


Marketing--Management.
Strategic planning.

HF5415.13 / .D24 2000

658.8

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