Preparing the marketing plan /
Parmerlee, David.
Preparing the marketing plan / David Parmerlee. - New Edition - Lincolnwood, Ill. : NTC Business Books, c2000. - xxiv, 223 p. : ill. ; 28 cm. - AMA marketing toolbox . - American Marketing Association marketing toolbox .
At head of title: American Marketing Association.
0658001345
99052068
Marketing--Management.
Strategic planning.
HF5415.13 / .D24 2000
658.8
Preparing the marketing plan / David Parmerlee. - New Edition - Lincolnwood, Ill. : NTC Business Books, c2000. - xxiv, 223 p. : ill. ; 28 cm. - AMA marketing toolbox . - American Marketing Association marketing toolbox .
At head of title: American Marketing Association.
0658001345
99052068
Marketing--Management.
Strategic planning.
HF5415.13 / .D24 2000
658.8