Marketing: principles & perspectives/
Bearden, William O.
Marketing: principles & perspectives/ - 3rd ed. - New York McGraw-Hill 2001 - xxxvi, 596p. : ill. ;
Includes index
0072488247
HF5415.1 / .B374 2001
Marketing: principles & perspectives/ - 3rd ed. - New York McGraw-Hill 2001 - xxxvi, 596p. : ill. ;
Includes index
0072488247
HF5415.1 / .B374 2001