| 000 | 01201cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 3022268 | ||
| 003 | OSt | ||
| 005 | 20210607142649.0 | ||
| 008 | 940510s1993 uk a b 001 0 eng d | ||
| 010 | _a 94156697 | ||
| 020 | _a0750605480 | ||
| 035 | _a(OCoLC)29459383 | ||
| 040 |
_aNjRuF _cATU _dUk _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5814 _b.W66 1993 |
| 082 | 0 | 0 |
_a658.8/2 _220 |
| 100 | 1 |
_aWilmshurst, John. _915591 |
|
| 245 | 1 | 0 |
_aBelow-the-line promotion / _cJohn Wilmshurst. |
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1993. |
||
| 300 |
_aix, 399 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aMarketing series. Professional development | |
| 500 | _a"Published on behalf of the Chartered Institute of Marketing" | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aSales promotion. _914808 |
|
| 650 | 0 |
_aDirect marketing. _915160 |
|
| 710 | 1 |
_aChartered Institute of Marketing. _914430 |
|
| 830 | 0 |
_aMarketing series (London, England). _pProfessional development. _917609 |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c9941 _d9941 |
||