| 000 | 01026pam a2200289 a 4500 | ||
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| 001 | 2469777 | ||
| 003 | OSt | ||
| 005 | 20210604114437.0 | ||
| 008 | 901204s1991 ilua b 001 0 eng | ||
| 010 | _a 90026291 | ||
| 020 | _a0256088322 | ||
| 040 |
_aDLC _cATU _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.B45 1991 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- _915271 |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a5th ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1991. |
||
| 300 |
_axvi, 815 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _914911 |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. _914921 |
|
| 700 | 1 |
_aKinnear, Thomas C., _d1943- _915272 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBOOK |
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_c9889 _d9889 |
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