000			01918cam a22004815i 4500
001			17925458
003			OSt
005			20210602145811.0
008			131101t20152015ohua b 001 0 eng c
010			_a 2013954309
020			_a9781285432625 (student ed. with PAC)
020			_a1285432622 (student ed. with PAC)
020			_a9781285432687 (student ed.)
020			_a1285432681 _q(student ed.)
035			_a(OCoLC)ocn887226530
040			_aUPM _beng _cATU _erda _dCUI _dOCLCF _dOCLCA _dUPM _dOCLCA _dTY5 _dOCLCQ _dDLC
042			_apcc
050			_aHF5415 _b.L17 2015
100	1		_aLamb, Charles W., _eauthor. _93289
245	1	0	_aMKTG 8 / _cCharles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
246	3		_aMKTG eight
246	1	4	_aMKTG, principles of marketing
250			_aStudent edition.
264		1	_aMason, OH : _bSouth-Western/Cengage Learning, _c[2015]
264		4	_c©2015
300			_axiii, 420 pages, 20 pages of pull-out flash cards : _bcolor illustrations ; _c28 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"4LTR press"--Cover.
500			_aTitle from Brief Contents page.
504			_aIncludes bibliographical references and index.
505	0		_apart 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions.
650		0	_aMarketing _vTextbooks. _917385
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167 _91807
655		7	_aTextbooks. _2fast _0(OCoLC)fst01423863 _915935
700	1		_aHair, Joseph F., _eauthor. _93290
700	1		_aMcDaniel, Carl, _cJr., _d1941- _eauthor. _93291
906			_a0 _bibc _cpccadap _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBOOK
999			_c9772 _d9772