| 000 | 01160cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 12431996 | ||
| 003 | OSt | ||
| 005 | 20210602125850.0 | ||
| 008 | 010605s2002 nyua b 001 0 eng | ||
| 010 | _a 2001040327 | ||
| 020 | _a0658014293 (alk. paper) | ||
| 040 |
_aDLC _cATU _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD59.2 _b.M374 2002 |
| 082 | 0 | 0 |
_a659.2/85 _221 |
| 100 | 1 |
_aMarconi, Joe. _916830 |
|
| 245 | 1 | 0 |
_aReputation marketing : building and sustaining your organization's greatest asset / _cJoe Marconi. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axiii, 232 p. : _bill. ; _c24 cm. |
||
| 500 | _a"American Marketing Association." | ||
| 504 | _aIncludes bibliographical references (p. 225-226) and index. | ||
| 650 | 0 |
_aCorporate image. _914026 |
|
| 650 | 0 |
_aCorporations _xPublic relations. _917327 |
|
| 650 | 0 |
_aBranding (Marketing) _93280 |
|
| 710 | 2 |
_aAmerican Marketing Association. _916709 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
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| 999 |
_c9724 _d9724 |
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