| 000 | 01187cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 12357884 | ||
| 003 | OSt | ||
| 005 | 20210601161545.0 | ||
| 008 | 010326s2002 ilua b 001 0 eng | ||
| 010 | _a 2001030841 | ||
| 020 | _a0658009451 | ||
| 040 |
_aDLC _cATU _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _b.G81 2002 |
| 082 | 0 | 0 |
_a658.8/27 _221 |
| 100 | 1 |
_aGregory, James R. _917278 |
|
| 245 | 1 | 0 |
_aBranding across borders : _ba guide to global brand marketing / _cJames R. Gregory with Jack G. Wiechmann. |
| 260 |
_aChicago, Ill. : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axxiv, 232 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 213-214) and index. | ||
| 650 | 0 |
_aBranding (Marketing) _93280 |
|
| 700 | 1 |
_aWiechmann, Jack G. _917279 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh042/2001030841.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh024/2001030841.html |
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