| 000 | 01255cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 11961737 | ||
| 003 | OSt | ||
| 005 | 20210511115715.0 | ||
| 008 | 000403s2000 nyua b 000 0 eng | ||
| 010 | _a 00038172 | ||
| 020 | _a0471370606 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415 _b.H25 2000 |
| 082 | 0 | 0 |
_a658.8/00973 _221 |
| 100 | 1 |
_aHartley, Robert F., _d1927- _92456 |
|
| 245 | 1 | 0 |
_aMarketing mistakes and successes / _cRobert F. Hartley. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bWiley, _cc2000. |
||
| 300 |
_aviii, 359 p. : _bill. ; _c23 cm. |
||
| 500 | _a"25th anniversary edition"--Cover. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _zUnited States _vCase studies. _916738 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley035/00038172.html |
| 856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix06/00038172.html |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c9290 _d9290 |
||