000 01399cam a22003374a 4500
001 11769579
003 OSt
005 20210511104229.0
008 990803s2000 ilua b 001 0 eng
010 _a 99044308
020 _a065800073X
035 _a(DLC) 99044308
040 _aDLC
_cATU
_dDLC
042 _apcc
043 _an-us---
050 0 0 _aHF5415.33.U6
_bAb32 2000
082 0 0 _a658.8/34
_221
100 1 _aAbrams, Bill.
_916706
245 1 4 _aThe observational research handbook :
_bunderstanding how consumers live with your product /
_cBill Abrams.
260 _aLincolnwood, Il. :
_bNTC Business Books,
_cc2000.
300 _axxiv, 277 p. :
_bill. ;
_c24 cm.
500 _aAt head of title: American Marketing Association.
504 _aIncludes bibliographical references (p. 267-269) and index.
650 0 _aConsumer behavior
_zUnited States.
_916707
650 0 _aMarketing
_zUnited States.
_916708
710 2 _aAmerican Marketing Association.
_916709
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh041/99044308.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c9254
_d9254