| 000 | 01092cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 3514330 | ||
| 003 | OSt | ||
| 005 | 20210510145111.0 | ||
| 008 | 950612s1995 enka b 001 0 eng | ||
| 010 | _a 95163576 | ||
| 020 | _a0750609974 | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 050 | 0 | 4 |
_aHF5415 _b.W66 1995 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aWilmshurst, John. _915591 |
|
| 245 | 1 | 4 |
_aThe fundamentals and practice of marketing / _cJohn Wilmshurst. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon ; _aBoston : _bButterworth-Heinmann, _c1995. |
||
| 300 |
_aviii, 324 p. : _bill. ; _c24 cm. |
||
| 500 | _a"Published on behalf of the Institute of Marketing and the CAM Foundation." | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing. _91807 |
|
| 710 | 2 |
_aInstitute of Marketing. _915869 |
|
| 710 | 2 |
_aCAM Foundation. _915870 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html |
| 906 |
_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c9203 _d9203 |
||