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| 008 | 950512s1996 njua 000 0 eng | ||
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_aHF5415 _b.C33 1996 |
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_aCespedes, Frank V., _d1950- _916654 |
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_aManaging marketing linkages : _btext, cases, and readings / _cFrank V. Cespedes. |
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_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1996. |
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_ax, 403 p. : _bill. ; _c23 cm. |
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_aMarketing. _91807 |
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_aMarketing _xCase studies. _916655 |
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_aBusiness planning. _92345 |
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