| 000 | 01114pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 1105382 | ||
| 003 | OSt | ||
| 005 | 20210510142801.0 | ||
| 008 | 930722s1994 ilua b 001 0 eng | ||
| 010 | _a 93005995 | ||
| 020 | _a025613412X | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5821 _b.Ar3 1994 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 |
_aArens, William F. _913237 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. |
| 250 | _a5th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _cc1994. |
||
| 300 |
_axxx, 573, [81] p. : _bill. (some col.) ; _c29 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _914673 |
|
| 500 | _aBovée's name appears first on previous editions. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising. _914672 |
|
| 700 | 1 |
_aBovée, Courtland L. _913696 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c9192 _d9192 |
||