| 000 | 01206cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 12444303 | ||
| 003 | OSt | ||
| 005 | 20210510105229.0 | ||
| 008 | 010618s2002 maua b 001 0 eng | ||
| 010 | _a 2001042779 | ||
| 020 | _a0072410639 | ||
| 040 |
_aDLC _cATU _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.D97 2002 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 |
_aDwyer, F. Robert. _915598 |
|
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axxix, 705 p. : _bill. (some col.) ; _c27 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _93240 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _91807 |
|
| 700 | 1 |
_aTanner, John F. _915022 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2001042779.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2001042779.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBOOK |
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| 999 |
_c9141 _d9141 |
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