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| 001 | 12894228 | ||
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| 005 | 20210505143316.0 | ||
| 008 | 020814s2003 mau b 001 0 eng | ||
| 010 | _a 2002032682 | ||
| 020 | _a0072464208 (alk. paper) | ||
| 020 | _a0071198695 (international : alk. paper) | ||
| 040 |
_aDLC _cATU _dDLC |
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| 042 | _apcc | ||
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_aHF5415 _b.P42 2003 |
| 082 | 0 | 0 |
_a380.1 _221 |
| 100 | 1 |
_aPerreault, William D. _93262 |
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| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2003. |
||
| 300 |
_a624, 29 p. ; _bill. ; _c28 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _93240 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _91807 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _93264 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBOOK |
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