| 000 | 00592cam a2200193 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210505134708.0 | ||
| 008 | 960624s1997 nyua b 001 0 eng | ||
| 020 | _a0471139106 | ||
| 040 | _cATU | ||
| 050 | 0 | 0 |
_aHF5429 _b.Z6 1997 |
| 100 | 1 |
_aZiccardi, Donald. _916401 |
|
| 245 | 1 | 0 |
_aMasterMinding the store : _badvertising, sales promotion, and the new marketing reality / |
| 260 |
_aNew York _bJ. Wiley _c1997. |
||
| 300 |
_axxii, 310 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 700 | 1 |
_aMoin, David. _916402 |
|
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8992 _d8992 |
||