000			00532nam a22001937a 4500
003			OSt
005			20210505134311.0
008			210505b ||||| |||| 00| 0 eng d
020			_a0749426993
040			_cATU
050			_aHF5415.122 _b.Sm6 1993
100			_aSmith, P. A. _916400
245			_aMarketing communications : _ban integrated approach
250			_a2nd ed.
260			_aLondon : _bKogan Page, _c1993.
300			_axvi,602p. : _bill. ;
504			_aIncludes bibliographical references and index
942			_2lcc _cBOOK
999			_c8991 _d8991