| 000 | 01228cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 12448053 | ||
| 003 | OSt | ||
| 005 | 20210505121002.0 | ||
| 008 | 010621s2002 maua b 000 0 eng | ||
| 010 | _a 2001045238 | ||
| 020 | _a007249980X (alk. paper) | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.QD68 2002 |
| 100 | 1 |
_aDolan, Robert J. _915567 |
|
| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cRobert J. Dolan. |
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2002. |
||
| 300 |
_aix, 498 p. : _bill. ; _c26 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _93240 |
|
| 500 | _aPreviously published: Homewood, IL : Irwin, c1993. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. _914428 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _914911 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2001045238.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2001045238.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8977 _d8977 |
||