| 000 | 01408cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 12556934 | ||
| 003 | OSt | ||
| 005 | 20210505120030.0 | ||
| 008 | 011005s2002 mauab b 001 0 eng | ||
| 010 | _a 2001054436 | ||
| 020 | _a0072409479 (alk. paper) | ||
| 020 | _a0071121102 (international : alk. paper) | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M12 2002 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 |
_aPerreault, William D. _93262 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach/ _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a14th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axxxii, 815 [28] p. : _bcol. ill., maps ; _c28 cm. _e1 computer laser optical disk (4 3/4 in.) |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _93240 |
|
| 500 | _aA variety of multi-media instructional aids, including a Web site, are available to support the text. | ||
| 500 | _aIncludes bibiliographical references (p. 754-810) and indexes. | ||
| 538 | _aSystem requirements for accompanying computer laser disk: Windows 95 or higher Pentium. | ||
| 650 | 0 |
_aMarketing _xManagement. _914428 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _93264 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8975 _d8975 |
||