| 000 | 00635cam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210504140813.0 | ||
| 008 | 101028s2012 maua b 001 0 eng | ||
| 020 | _a9780132538961 | ||
| 020 | _a0132538962 | ||
| 040 | _cATU | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.C62 2012 |
| 100 | 1 |
_aClow, Kenneth E. _916364 |
|
| 245 | 1 | 0 | _aIntegrated advertising, promotion, and marketing communications / |
| 250 | _a5th ed. | ||
| 260 |
_aBoston _bPrentice Hall, _c2012. |
||
| 300 |
_axviii, 445 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 700 | 1 |
_aBaack, Donald. _916365 |
|
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8958 _d8958 |
||