| 000 | 01249cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 12719040 | ||
| 003 | OSt | ||
| 005 | 20210504114217.0 | ||
| 008 | 020326s2003 ohua b 001 0 eng | ||
| 010 | _a 2002021786 | ||
| 020 | _a0030349990 | ||
| 040 |
_aDLC _cATU _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b. M 342003 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 245 | 0 | 0 |
_aMarketing : _bbest practices / _cK. Douglas Hoffman ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2003. |
||
| 300 |
_axxii, 647 p. : _bill. (some col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _91807 |
|
| 700 | 1 |
_aHoffman, K. Douglas. _916330 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002021786-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002021786-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002021786-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBOOK |
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_c8927 _d8927 |
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