000			01511cam a22003374a 4500
001			13544288
003			OSt
005			20210504110531.0
008			040331s2005 mau b 001 0 eng
010			_a 2004040321
020			_a0072525231 (alk. paper : hbk.)
020			_a9780072947038 (hbk.)
040			_aDLC _cATU _dDLC
042			_apcc
050	0	0	_aHF5415.13 _b.M13 2005
082	0	0	_a658.8 _222
100	1		_aPerreault, William D. _93262
245	1	0	_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250			_a15th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _c2005.
300			_axli, 793 [22] p. : _bcol. ill. ; _c28 cm. _e1 CD ROM (4 3/4 in.)
440		0	_aMcGraw-Hill/Irwin series in marketing _93240
500			_aMcCarthy's name appears first on the earlier edition.
504			_aIncludes bibliographical references (p. 725-787) and indexes.
538			_aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
650		0	_aMarketing _xManagement. _914428
700	1		_aMcCarthy, E. Jerome _q(Edmund Jerome) _93264
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBOOK
999			_c8921 _d8921