| 000 | 01238cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 12511410 | ||
| 003 | OSt | ||
| 005 | 20210426153207.0 | ||
| 008 | 010823s2001 enka 001 0 eng | ||
| 010 | _a 2001043545 | ||
| 020 | _a0750650273 (alk. paper) | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.Ac3 2001 |
| 082 | 0 | 0 |
_a658.8/02 _221 |
| 100 | 1 |
_aAce, Cathy, _d1960- _916101 |
|
| 245 | 1 | 0 |
_aSuccessful marketing communications : _ba practical guide to planning and implementation / _cCathy Ace. |
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c2001. |
||
| 300 |
_aix, 210 p. : _bill. ; _c25 cm. |
||
| 500 | _a"Published in association with the Chartered Institute of Marketing." | ||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aCommunication in marketing. _914809 |
|
| 710 | 2 |
_aChartered Institute of Marketing. _914430 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els031/2001043545.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els031/2001043545.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8749 _d8749 |
||