| 000 | 00644cam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210423145835.0 | ||
| 008 | 980608s1999 maua b 001 0 eng | ||
| 020 | _a0256261180 | ||
| 040 | _cATU | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.W15 1999 |
| 100 | 1 |
_aWalker, Orville C. _93303 |
|
| 245 | 1 | 0 |
_aMarketing strategy : _bplanning and implementation / |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston _bIrwin/McGraw-Hill, _c1999. |
||
| 300 |
_axxiii, 393 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 700 | 1 |
_aBoyd, Harper W. _914977 |
|
| 700 | 1 |
_aLarréché, Jean-Claude. _93305 |
|
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8692 _d8692 |
||