| 000 | 01085pam a2200313 a 4500 | ||
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| 001 | 671552 | ||
| 003 | OSt | ||
| 005 | 20210422140209.0 | ||
| 008 | 950518s1996 ilua b 001 0 eng | ||
| 010 | _a 95022508 | ||
| 020 | _a0256136920 | ||
| 020 | _z025606929 (Int'l students ed.) | ||
| 040 |
_aDLC _cATU _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.W15 1996 |
| 082 | 0 | 0 |
_a658.8/02 _220 |
| 100 | 1 |
_aWalker, Orville C. _93303 |
|
| 245 | 1 | 0 |
_aMarketing strategy : _bplanning and implementation / _cOrville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché. |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago : _bIrwin, _c1996. |
||
| 300 |
_axxiv, 392 p. : _bill. ; _c23 cm. |
||
| 440 | 0 |
_aIrwin series in marketing _915420 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _914428 |
|
| 700 | 1 |
_aBoyd, Harper W. _914977 |
|
| 700 | 1 |
_aLarréché, Jean-Claude. _93305 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBOOK |
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