| 000 | 01077cam a22003015i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210422130429.0 | ||
| 008 | 131101t20152015ohua b 001 0 eng c | ||
| 020 | _a9781285432625 | ||
| 020 | _a1285432622 (stu | ||
| 020 | _a9781285432687 | ||
| 020 | _a1285432681 | ||
| 040 | _cATU | ||
| 050 |
_aHF5415 _b.L17 2015 |
||
| 100 | 1 |
_aLamb, Charles W., _93289 |
|
| 245 | 1 | 0 | _aMKTG 8 / |
| 260 |
_aMason _bSouth-Western/Cengage Learning, _c2015 |
||
| 300 |
_axiii, 420 p. : _b ill. ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _apart 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions. | |
| 655 | 7 |
_aTextbooks. _2fast _0(OCoLC)fst01423863 _915935 |
|
| 700 | 1 |
_aHair, Joseph F., _93290 |
|
| 700 | 1 |
_aMcDaniel, Carl, _913707 |
|
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8635 _d8635 |
||