000			00591cam a2200205 a 4500
003			OSt
005			20210421142648.0
008			950217s1994 enka b 001 0 eng
020			_a0750620226
040			_cATU
050	0	0	_aHF5415 _b.M34 1994
100			_aBaker, Michael J.,(Editor) _915900
245	0	4	_aThe marketing book /
250			_a3rd ed.
260			_aOxford _bButterworth-Heinemann, _c1994.
300			_axlii, 740 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
710	2		_aChartered Institute of Marketing. _914430
942			_2lcc _cBOOK
999			_c8600 _d8600