| 000 | 00608cam a2200193 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210421110723.0 | ||
| 008 | 971210s1998 enka b 001 0 eng d | ||
| 020 | _a0761958754 | ||
| 020 | _a0761958762 | ||
| 040 | _cATU | ||
| 050 | 0 | 4 |
_aHF5415.15 _b.M34 1998 |
| 100 | 1 |
_aMercer, David _915875 |
|
| 245 | 1 | 0 |
_aMarketing strategy : _bthe challenge of the external environment / |
| 260 |
_aLondon _bSage in association with Open University Business School, _c1998. |
||
| 300 |
_aviii, 325 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8572 _d8572 |
||