| 000 | 00622cam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210421105013.0 | ||
| 008 | 950612s1995 enka b 001 0 eng | ||
| 020 | _a0750609974 | ||
| 040 | _cATU | ||
| 050 | 0 | 4 |
_aHF5415 _b.W66 1995 |
| 100 | 1 |
_aWilmshurst, John. _915591 |
|
| 245 | 1 | 4 | _aThe fundamentals and practice of marketing / |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon _bButterworth-Heinmann, _c1995. |
||
| 300 |
_aviii, 324 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 710 | 2 |
_aInstitute of Marketing. _915869 |
|
| 710 | 2 |
_aCAM Foundation. _915870 |
|
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8568 _d8568 |
||