000 00995cam a2200277 a 4500
001 3560453
003 OSt
005 20210420125828.0
008 980420s1998 maua b 001 0 eng
010 _a 98021676
020 _a0256221332 (alk. paper)
040 _aDLC
_cAT7
_dDLC
050 0 0 _aHF5415
_b.D97 1999
082 0 0 _a658.8
_221
100 1 _aDwyer, F. Robert.
_915598
245 1 0 _aBusiness marketing :
_bconnecting strategy, relationships, and learning /
_cF. Robert Dwyer, John Tanner.
260 _aBoston :
_bIrwin/McGraw-Hill,
_c1999.
300 _axxix, 670 p. :
_bill. (some col.) ;
_c27 cm.
440 4 _aThe Irwin/McGraw-Hill series in marketing
_915019
504 _aIncludes bibliographical references (p. 649-656) and index.
650 0 _aMarketing.
_91807
700 1 _aTanner, John F.
_915022
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c8562
_d8562