000 01157cam a22003254a 4500
001 13841242
003 OSt
005 20210420122010.0
008 050113s2006 maua 001 0 eng
010 _a 2005041457
020 _a0072964723 (alk. paper)
040 _aDLC
_cATU
_dDLC
042 _apcc
050 0 0 _aHF5821
_b.Ar3 2006
082 0 0 _a659.1
_222
100 1 _aArens, William F.
_913237
245 1 0 _aContemporary advertising /
_cWilliam F. Arens.
250 _a10th ed.
260 _aBoston, Mass. :
_bMcGraw-Hill,
_cc2006.
300 _axl, 614 [80]p. :
_bcol. ill. ;
_c28 cm.
440 0 _aMcGraw-Hill/Irwin series in marketing
_93240
500 _a.
504 _aIncludes index
650 0 _aAdvertising.
_914672
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c8556
_d8556