| 000 | 01007cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 1636521 | ||
| 003 | OSt | ||
| 005 | 20210420112829.0 | ||
| 008 | 960827s1997 ilua b 001 0 eng | ||
| 010 | _a 96041064 | ||
| 020 | _a0256214425 (recycled paper) | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.L5 1997 |
| 082 | 0 | 0 |
_a658.8/02 _220 |
| 100 | 1 |
_aLehmann, Donald R. _915467 |
|
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a4th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1997. |
||
| 300 |
_axi, 211, I-8 p. : _bill. ; _c24 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _914673 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zUnited States _xManagement. _915468 |
|
| 700 | 1 |
_aWiner, Russell S. _915469 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8551 _d8551 |
||