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| 001 | 12404021 | ||
| 003 | OSt | ||
| 005 | 20210419145518.0 | ||
| 008 | 010509s2002 enka b 001 0 eng | ||
| 010 | _a 2001034648 | ||
| 020 | _a0273655000 (pbk.) | ||
| 040 |
_aDLC _cATU _dDLC |
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_aHF5415.123 _b.F48 2002 |
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_a658.8/02 _221 |
| 100 | 1 |
_aFill, Chris. _913992 |
|
| 245 | 1 | 0 |
_aMarketing communications : _bcontexts, strategies, and applications / _cChris Fill. |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bFinancial Time Prentice Hall, _c2002. |
||
| 300 |
_axxxii, 790 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing. _914809 |
|
| 650 | 0 |
_aMarketing channels. _915837 |
|
| 650 | 0 |
_aSales promotion. _914808 |
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| 906 |
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| 942 |
_2lcc _cBOOK |
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