| 000 | 01508cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 13544288 | ||
| 003 | OSt | ||
| 005 | 20210419132126.0 | ||
| 008 | 040331s2005 mau b 001 0 eng | ||
| 010 | _a 2004040321 | ||
| 020 | _a0072525231 (alk. paper : hbk.) | ||
| 020 | _a9780072947038 (hbk.) | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M13 2005 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aPerreault, William D. _93262 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a15th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2005. |
||
| 300 |
_axli, 793 [22] p. : _bcol. ill. ; _c28 cm. _e1 CD ROM (4 3/4 in.) |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _93240 |
|
| 500 | _aMcCarthy's name appears first on the earlier edition. | ||
| 504 | _aIncludes bibliographical references (p. 725-787) and index | ||
| 538 | _aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. | ||
| 650 | 0 |
_aMarketing _xManagement. _914428 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _93264 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8521 _d8521 |
||