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| 001 | 2541831 | ||
| 003 | OSt | ||
| 005 | 20210419122119.0 | ||
| 008 | 940628s1995 ilua b 001 0 eng | ||
| 010 | _a 94022561 | ||
| 020 | _a025616911X | ||
| 040 |
_aDLC _cATU _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.R15 1995 |
| 082 | 0 | 0 |
_a658.8/02 _220 |
| 100 | 1 |
_aRangan, V. Kasturi. _96142 |
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| 245 | 1 | 0 |
_aBusiness marketing strategy : _bcases, concepts, and applications / _cV. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. |
| 260 |
_aChicago : _bIrwin, _cc1995. |
||
| 300 |
_axiv, 850 p. : _bill. ; _c25 cm. |
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| 440 | 4 |
_aThe Irwin series in marketing _914673 |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _914428 |
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| 650 | 0 |
_aProduct management. _915787 |
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| 650 | 0 |
_aIndustrial marketing _xManagement. _914437 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _914911 |
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| 700 | 1 |
_aShapiro, Benson P. _915788 |
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| 700 | 1 |
_aMoriarity, Rowland T. _915789 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBOOK |
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_c8507 _d8507 |
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