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| 008 | 990726s2000 maua 001 0 eng | ||
| 010 | _a 99040845 | ||
| 020 | _a0072894822 (alk. paper) | ||
| 020 | _a0071179089 (international ed.) | ||
| 035 | _a(DLC) 99040845 | ||
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_aDLC _cATU _dDLC |
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_aHF5415 _b.M82 2000 |
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_a658.8 _221 |
| 100 | 1 |
_aPerreault, William D. _93262 |
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| 245 | 1 | 0 |
_aEssentials of marketing : _ba global managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc2000. |
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| 300 |
_axxvii, 592, 27, 10 p. : _bill. (some col.) ; _c28 cm. + _e1 computer laser optical disc (4 3/4 in.). |
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| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _915019 |
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| 500 | _a. | ||
| 504 | _aIncludes index | ||
| 650 | 0 |
_aMarketing. _91807 |
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| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _93264 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBOOK |
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