| 000 | 00651pam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210416124126.0 | ||
| 008 | 931213s1994 ilua b 001 0 eng | ||
| 020 | _a0256122407 | ||
| 040 | _cATU | ||
| 050 | 0 | 0 |
_aHF5415 _b.En3 1994 |
| 100 | 1 |
_aEngel, James F. _93278 |
|
| 245 | 1 | 0 |
_aPromotional strategy : _bmanaging the marketing communications process / |
| 250 | _a8th ed. | ||
| 260 |
_aBurr Ridge _bIrwin, _c1994. |
||
| 300 |
_axv, 624 p. : _bill. (col.) ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 700 | 1 |
_aWarshaw, Martin R. _915713 |
|
| 700 | 1 |
_aKinnear, Thomas C., _914979 |
|
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8447 _d8447 |
||