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| 005 | 20210416113728.0 | ||
| 008 | 010207s2002 maua b 001 0 eng | ||
| 010 | _a 2001030192 | ||
| 020 | _a0072315237 (alk. paper) | ||
| 040 |
_aDLC _cATU _dDLC |
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_aHF5415.13 _b.B69 2002 |
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_a658.8 _221 |
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_aMarketing management : _ba strategic, decision-making approach / _cHarper W. Boyd, Jr. ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axxi, 594 p. : _bill. ; _c26 cm. + _e1 computer optical disc (4 3/4 in.) |
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| 440 | 4 |
_aThe McGraw-Hill/Irwin series in marketing _915153 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystem requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher. | ||
| 650 | 0 |
_aMarketing _xManagement. _914428 |
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| 700 | 1 |
_aBoyd, Harper W. _914977 |
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| 906 |
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| 942 |
_2lcc _cBOOK |
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