000 01008pam a2200301 a 4500
001 1965636
003 OSt
005 20210415161831.0
008 880802s1989 njua b 001 0 eng
010 _a 88025369
020 _a0130144657
020 _z0130145491
040 _aDLC
_cATU
_dDLC
050 0 0 _aHF5823
_b.W44 1989
082 0 0 _a659.1
_219
100 1 _aWells, William,
_d1926-
_915678
245 1 0 _aAdvertising :
_bprinciples and practice /
_cWilliam Wells, John Burnett, Sandra Moriarty.
250 _aAnnotated instructor's ed. /
_bCharles Pearce.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1989.
300 _axxxix, 614 p. :
_bill. (some col.) ;
_c29 cm.
504 _aIncludes bibliographies and index.
650 0 _aAdvertising.
_914672
700 1 _aBurnett, John,
_d1944-
_915679
700 1 _aMoriarty, Sandra E.
_q(Sandra Ernst)
_915680
700 1 _aPearce, Charles
_q(R. Charles)
_915681
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c8427
_d8427