000 | 01008pam a2200301 a 4500 | ||
---|---|---|---|
001 | 1965636 | ||
003 | OSt | ||
005 | 20210415161831.0 | ||
008 | 880802s1989 njua b 001 0 eng | ||
010 | _a 88025369 | ||
020 | _a0130144657 | ||
020 | _z0130145491 | ||
040 |
_aDLC _cATU _dDLC |
||
050 | 0 | 0 |
_aHF5823 _b.W44 1989 |
082 | 0 | 0 |
_a659.1 _219 |
100 | 1 |
_aWells, William, _d1926- _915678 |
|
245 | 1 | 0 |
_aAdvertising : _bprinciples and practice / _cWilliam Wells, John Burnett, Sandra Moriarty. |
250 |
_aAnnotated instructor's ed. / _bCharles Pearce. |
||
260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1989. |
||
300 |
_axxxix, 614 p. : _bill. (some col.) ; _c29 cm. |
||
504 | _aIncludes bibliographies and index. | ||
650 | 0 |
_aAdvertising. _914672 |
|
700 | 1 |
_aBurnett, John, _d1944- _915679 |
|
700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _915680 |
|
700 | 1 |
_aPearce, Charles _q(R. Charles) _915681 |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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942 |
_2lcc _cBOOK |
||
999 |
_c8427 _d8427 |