000 00640cam a22002294a 4500
003 OSt
005 20210505154959.0
008 030409s2004 maua b 001 0 eng
020 _a0072547030
020 _a007121478X
040 _cATU
050 0 0 _aHF5415
_b.K45 2004
100 1 _aKerin, Roger A.
_91813
245 1 0 _aMarketing :
_bthe core /
260 _aBoston
_bMcGraw-Hill/Irwin,
_c2004.
300 _axxxii, (various pagings):
_bill. ;
_c28 cm.
500 _aI
504 _ancludes bibliographical references and index.
700 1 _aHartley, Steven William.
_91814
700 1 _aRudelius, William.
_91815
942 _2lcc
_cBOOK
999 _c8411
_d8411