| 000 | 01236cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 12082520 | ||
| 003 | OSt | ||
| 005 | 20210415130843.0 | ||
| 008 | 000627s2001 nyuab b 001 0 eng | ||
| 010 | _a 00043585 | ||
| 020 | _a0471372897 (cloth : alk. paper) | ||
| 040 |
_aDLC _cATU _dDLC |
||
| 050 | 0 | 0 |
_aHF1416 _b.K84 2001 |
| 082 | 0 | 0 |
_a658.8/48 _221 |
| 100 | 1 |
_aKotabe, Masaaki. _915627 |
|
| 245 | 1 | 0 |
_aGlobal marketing management / _cMasaaki Kotabe, Kristiaan Helsen. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bWiley, _cc2001. |
||
| 300 |
_axxiv, 739 p., 12 p. of plates : _bill. (some col.), maps ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aExport marketing _xManagement. _93242 |
|
| 650 | 0 |
_aInternational business enterprises _xManagement. _915628 |
|
| 700 | 1 |
_aHelsen, Kristiaan. _915629 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley034/00043585.html |
| 856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix05/00043585.html |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8395 _d8395 |
||