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| 001 | 12388168 | ||
| 003 | OSt | ||
| 005 | 20210415130520.0 | ||
| 008 | 010423s2002 maua b 001 0 eng | ||
| 010 | _a 2001024810 | ||
| 020 | _a0072398841 (hardback) | ||
| 020 | _a0071123121 | ||
| 040 |
_aDLC _cATU _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF1416 _b.C28 2002 |
| 082 | 0 | 0 |
_a658.8/48 _221 |
| 100 | 1 |
_aCateora, Philip R. _913386 |
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| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, John L. Graham. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York : _bIrwin McGraw-Hill, _cc2002. |
||
| 300 |
_axxv, 694 p. : _bill. ; _c29 cm. |
||
| 440 | 4 |
_aThe McGraw-Hill/Irwin series in marketing _915153 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing. _93241 |
|
| 650 | 0 |
_aInternational business enterprises. _915531 |
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| 700 | 1 |
_aGraham, John L. _913387 |
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| 906 |
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_2lcc _cBOOK |
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