| 000 | 00770cam a2200229 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210414114400.0 | ||
| 008 | 980306s1999 maua b 001 0 eng | ||
| 020 | _a0256261253 | ||
| 040 | _cATU | ||
| 050 | 0 | 0 |
_aHF5415 _b.C85 1999 |
| 100 | 1 |
_aCravens, David W. _915064 |
|
| 245 | 1 | 0 | _aStrategic marketing management cases / |
| 250 | _a6th ed. | ||
| 260 |
_aBoston _bIrwin/McGraw-Hill, _c1999. |
||
| 300 |
_axvi, 624 p. : _bill. ; _c26 cm. + |
||
| 504 | _aIncludes bibliographical references and index of cases. | ||
| 538 | _aSystem requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher. | ||
| 700 | 1 |
_aLamb, Charles W. _93289 |
|
| 700 | 1 |
_aCrittenden, Victoria Lynn. _915550 |
|
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c8336 _d8336 |
||