| 000 | 01267cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 13614667 | ||
| 003 | OSt | ||
| 005 | 20210413122739.0 | ||
| 008 | 040604t20042005maua 001 0 eng | ||
| 010 | _a 2004053843 | ||
| 020 | _a0072865962 (alk. paper) | ||
| 040 |
_aDLC _cATU _dDLC |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.L46 2005 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 |
_aLehmann, Donald R. _915467 |
|
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irvin, _c2004, c2005. |
||
| 300 |
_axii, 256 p. : _bill. ; _c23 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _93240 |
|
| 504 | _aIncludes index | ||
| 650 | 0 |
_aMarketing _zUnited States _xManagement. _915468 |
|
| 700 | 1 |
_aWiner, Russell S. _915469 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2004053843.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh051/2004053843.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBOOK |
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| 999 |
_c8278 _d8278 |
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